Extol Magazine

OCT-NOV 2016

Extol Magazine Celebrating Southern Indiana is a local publication that covers stories about businesses people places or events throughout the cities of New Albany Jeffersonville Clarksville Sellersburg and Louisville KY

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AGENTS WHO ARE CARED FOR, CARE MORE. HOW TO FIND A CIAO! BABY CHAIR Whether you're a parent or grandparent, here's where to buy a Ciao! Baby portable highchair. ONLINE Strong and Baker sell their product directly from their website, theportablehighchair.com. "We charge the suggested retail price of $67.99, plus shipping," says co-founder Kim Strong. "We don't undersell or compete with our selling partners." Because of licensing fees, chairs with the Mossy Creek camouflage pattern are $79.99; chairs with college logos are $100. Strong said it's also available, online, at Amazon.com (Ciao! Baby's largest customer), Walmart.com, Target.com, BedBathandBeyond.com and BabiesRUs.com. "We're working on Babies R Us to put us in their store, but they haven't yet taken that step with us," Strong says. "ey're testing us online, first. It's more risk-averse. Retail floor space is valuable." IN-STORE Ciao! Baby is available in more than 300 baby boutiques and specialty gift stores around the country. It's also available in Hallmark stores and is carried by sports and camping retailers like Cabela's, Bass Pro Shops (there's one in Clarksville), REI and Camping World. It's also available in Louisville at Kiddie Kastle, 215 S. Hurstbourne Pkwy., where, says Strong, "you're likely to get a great selection of UK or U of L chairs." had to be safety belts, straps and harnesses. e leg holes had to be a certain diameter: too small and they cut elts, had to be safety belts, straps and harnesses. e leg holes had to be a certain diameter: too small and they cut straps and harnesses. e leg holes had to be a certain diameter: too small and they cut off baby's circulation, too large and baby could slip through. on, off baby's circulation, too large and baby could slip through. too large and baby could slip through. e lightweight frame also had to be durable and tip-proof. e surfaces couldn't be toxic. Liability insurance frame e lightweight frame also had to be durable and tip-proof. e surfaces couldn't be toxic. Liability insurance also had to be durable and tip-proof. e surfaces couldn't be toxic. Liability insurance was critical – and very expensive! very was critical – and very expensive! expensive! Prototypes were designed. Samples were manufactured. A licensee took the product on. And then, recalls e Prototypes were designed. Samples were manufactured. A licensee took the product on. And then, recalls designed. Samples were manufactured. A licensee took the product on. And then, recalls Strong, came the recession of 2008 to 2009 and the licensee lost interest. ecession Strong, came the recession of 2008 to 2009 and the licensee lost interest. of 2008 to 2009 and the licensee lost interest. However, she was soon to learn that fate can cut two ways. as However, she was soon to learn that fate can cut two ways. soon to learn that fate can cut two ways. e ABC Kids Expo is the country's largest tradeshow for juvenile products. Nearly 15,000 attendees – retailers, xpo e ABC Kids Expo is the country's largest tradeshow for juvenile products. Nearly 15,000 attendees – retailers, is the country's largest tradeshow for juvenile products. Nearly 15,000 attendees – retailers, buyers, sales reps, distributors, manufacturers, agents, brokers, trade association members, government , buyers, sales reps, distributors, manufacturers, agents, brokers, trade association members, government distributors, manufacturers, agents, brokers, trade association members, government agencies, charitable organizations and specialty media – from 79 countries visit more than 1,000 booths spread le agencies, charitable organizations and specialty media – from 79 countries visit more than 1,000 booths spread organizations and specialty media – from 79 countries visit more than 1,000 booths spread out over 1 million square feet. square out over 1 million square feet. feet. It's normally in Las Vegas. In September 2011, due to a scheduling conflict, it was being held in Louisville. Las It's normally in Las Vegas. In September 2011, due to a scheduling conflict, it was being held in Louisville. Vegas. In September 2011, due to a scheduling conflict, it was being held in Louisville. "Talk about fate intervening," says Strong. "We had to do this show! But we had no product, just a handful intervening," says Strong. "We had to do this show! But we had no product, just a handful of samples." ree days later, they had orders. , ree days later, they had orders. they had orders. "We quickly found a manufacturer and placed an order for our first container," she says. "It arrived in April nd "We quickly found a manufacturer and placed an order for our first container," she says. "It arrived in April a manufacturer and placed an order for our first container," she says. "It arrived in April 2012. We sold the entire thing pretty quickly." (at's roughly 5,000 chairs.) entire 2012. We sold the entire thing pretty quickly." (at's roughly 5,000 chairs.) thing pretty quickly." (at's roughly 5,000 chairs.) ey've worked with licenses to add custom patterns, like with Mossy Oak, the insanely popular provider of with licenses to add custom patterns, like with Mossy Oak, the insanely popular provider of camouflage prints, and with a collegiate licensing company to use schools' logos. , camouflage prints, and with a collegiate licensing company to use schools' logos. and with a collegiate licensing company to use schools' logos. "Alabama, LSU, Michigan, Ohio State – those are our most popular," says Strong. "Around here, of course, we Michigan, "Alabama, LSU, Michigan, Ohio State – those are our most popular," says Strong. "Around here, of course, we Ohio State – those are our most popular," says Strong. "Around here, of course, we sell a lot of Kentucky and Louisville chairs." ky sell a lot of Kentucky and Louisville chairs." and Louisville chairs." e website Heavy.com/baby recently named Ciao! Baby one of the "Top 35 Best Baby Shower Gifts." Parenting vy.com/baby e website Heavy.com/baby recently named Ciao! Baby one of the "Top 35 Best Baby Shower Gifts." Parenting recently named Ciao! Baby one of the "Top 35 Best Baby Shower Gifts." Parenting OC magazine featured it in a list of "What's Hot" products in Orange County, Calif. It was a top choice in Baby ured OC magazine featured it in a list of "What's Hot" products in Orange County, Calif. It was a top choice in Baby it in a list of "What's Hot" products in Orange County, Calif. It was a top choice in Baby Maternity Magazine. USA Today featured it in a list of "Best SkyMall Products for Families" before SkyMall ne. Maternity Magazine. USA Today featured it in a list of "Best SkyMall Products for Families" before SkyMall USA Today featured it in a list of "Best SkyMall Products for Families" before SkyMall declared bankruptcy. e website DailyMom.com gave it a Green Scene Mom Award 2016 for eco-friendliness. tcy. declared bankruptcy. e website DailyMom.com gave it a Green Scene Mom Award 2016 for eco-friendliness. e website DailyMom.com gave it a Green Scene Mom Award 2016 for eco-friendliness. Today, Kim Strong is well-removed from the days of hauling highchairs around and still far from having to ng is well-removed from the days of hauling highchairs around and still far from having to deal with grandchildren. ose infants of yore are now 16 (Samantha, at Assumption Academy), 14 (Chandler) ildren. deal with grandchildren. ose infants of yore are now 16 (Samantha, at Assumption Academy), 14 (Chandler) ose infants of yore are now 16 (Samantha, at Assumption Academy), 14 (Chandler) and 12 (Benjamin – both boys at Christian Academy). – both boys at Christian Academy). Her husband Terry, a retired LMPD officer, also has his own business, a drowning prevention program for erry, Her husband Terry, a retired LMPD officer, also has his own business, a drowning prevention program for a retired LMPD officer, also has his own business, a drowning prevention program for infants and toddlers. rs. infants and toddlers. "He always opens up a Ciao! Baby chair on the side of the pool when he teaches," says Kim. ns "He always opens up a Ciao! Baby chair on the side of the pool when he teaches," says Kim. up a Ciao! Baby chair on the side of the pool when he teaches," says Kim. at's the thing about successful businesspeople. ey never stop selling. about at's the thing about successful businesspeople. ey never stop selling. successful businesspeople. ey never stop selling. ASTRONGINVENTION (888) 581-8733 greentreerealestate.com Experience GreenTree!

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